Strategy.
Creative.
Another way.
Independent minds. Shared ambition.Karachi ↗ Everywhere

THERE’S ANOTHER WAY.

AHDRML — A world of detail
A different question / 01

How do you make a brand feel as considered as its product?

AHDRML
Silk Arena — An identity in play
A different question / 02

What if the court itself became the brand?

Silk Arena
A different question / 03

How do you grow the family without losing the connection?

Unilever
Tabba Heart Institute — A clearer picture of care
A different question / 04

What if your name hides everything else you offer?

Tabba Heart Institute
AGP — Ambition, on paper
A different question / 05

Can a report express the ambition behind the numbers?

AGP

A new point of view.
Work that changes minds.

There’s more below

Showing selected creative work.

Hello. We’re Switch.

A new point of view.
Work that
changes minds.

Switch is a strategy and creative company that helps brands see new possibilities and turn them into bold, beautifully crafted work.

Selected perspectivesAll work (06) ↗
02 / The Hunar Foundation

A FAMILY.
WITH ROOM
TO GROW.

Distinct identities. A shared sense of belonging. A brand architecture designed to hold both.

See the thinking
Six proposed Hunar Foundation extensions united by the parent brand symbolMany possibilities. One recognisable family. ↗
Tabba Heart Institute outdoor campaign with hands forming a heart
03 / Tabba Heart Institute

More to the name.
More people should know.

Different challenges. Fresh perspectives.There’s more where
that came from.
A small change of perspectiveTry it ↘
A familiar starting point

WE NEED
A CAMPAIGN.

Before we decide what to make, let’s get clear on what we’re really trying to achieve.

Get inside our heads
The Switch journal

SECOND
THOUGHTS.

For curious minds.
And anyone suspicious
of the first answer.

01 / Strategy

A better answer starts with a better question.

3 min read02 / Brand

Your brand may be bigger than its name.

3 min read03 / Design

Beauty has a job to do.

3 min read