Helping people see more in Tabba.
Making a specialist institution’s wider offer easier to communicate, with a connected approach to its brands.
Strategy / Communication
How could each service explain its own purpose while remaining recognisably part of Tabba?
Tabba Heart Institute’s name communicated a clear specialism. Yet its laboratories, pharmacy and allied health sciences offering served needs beyond heart care. The brand needed a way to explain that breadth.
Our strategy gave the business units distinct identities within a connected brand family. Each could speak more clearly about its services and audiences while keeping its relationship with the parent institution visible.
Alongside the strategic story, the selected campaign work shown here demonstrates Switch’s communication for Tabba across print and outdoor formats. These campaign applications are a separate part of the wider portfolio.
Images show selected Tabba campaign applications, not the service-line identity system. Clinical outcomes and quantified impact are not claimed.
