One foundation. Room for every ambition.
A proposed brand strategy connecting a family of initiatives through a shared purpose: Empowering Dreams.
Strategy / Brand architecture
How can every part have an identity of its own and still strengthen the whole?
The Hunar Foundation’s work opened up possibilities beyond the immediate acquisition of a skill. Our strategy explored how the brand could express that wider ambition while keeping its different initiatives connected.
We developed a proposed brand system with distinct identities for six extensions: THF Junior, Monthly, Connect, Live, Crafts and Signature. Shared symbols connected the family. Colour and naming helped distinguish its parts.
The thinking extended across brand guidelines, publications, website and online-store concepts, environmental applications and campaign directions. “Empowering Dreams” provided a unifying idea for the wider communication.
Strategy and design proposal. Applications shown are design concepts; implementation and business outcomes are not claimed.
