← Selected work / Silk Arena
A place with a competitive spirit.
A bold visual identity for a place built around play.
Identity / Experience
The thinking
Give the energy of sport a recognisable identity.
The Silk Arena work brings together a compact monogram, confident typography and an energetic colour palette. The identity is designed to hold its own across courts, outdoor communication and everyday brand applications.
A consistent visual language connects the different expressions: the same decisive shapes and typography, whether seen at court level or on a larger outdoor canvas.
Selected identity and application work from the Switch portfolio.
